Analysis of the Influence of Promotion on the Interest of the Binong Village Community in Choosing to Save at BRI Syariah

Abstract

The development of the banking industry that follows sharia principles has had a significant impact on efforts to improve the community's economy and new awareness in adopting and developing sharia-based financial institutions. This study aims to evaluate the impact of promotion on interest in saving at Bank Syariah Indonesia. The research method involves descriptive statistical analysis to determine the research area, while data collection is carried out by distributing questionnaires containing statements about how much influence promotion has on people's interest in saving at Bank Syariah Indonesia. The results of the study showed that the Binong community agreed that the promotion carried out by Bank Syariah Indonesia was in accordance with Islamic principles and succeeded in attracting public interest, as reflected in the average value of the questionnaire of 4.36, approaching the maximum value of 5.